We will ask you when we need information that personally identifies you (personal information) or allows us to contact you. Generally, this information is requested when you create a Registration ID on the site or when you download free software, enter a contest, order email newsletters or join a limited-access premium site. We use your Personal Information for four primary purposes:

• To make the site easier for you to use by not having to enter information more than once
• To help you quickly find software, services or information.
• To help us create content most relevant to you.
• To alert you to product upgrades, special offers, updated information and other new services from ESB.

If you choose not to register or provide personal information, you can still use most of ESB. But you will not be able to access areas that require registration.

If you decide to register, you will be able to select the kinds of information you want to receive from us by subscribing to various services, like our electronic newsletters. If you do not want us to communicate with you about other offers regarding ESB products, programs, events, or services by email, postal mail, or telephone, you may select the option stating that you do not wish to receive marketing messages from ESB.

ESB occasionally allows other companies to offer our registered customers information about their products and services, using postal mail only. If you do not want to receive these offers, you may select the option stating that you do not wish to receive marketing materials from third parties.

We will provide you with the means to ensure that your personal information is correct and current. You may review and update this information at any time at the Member Profile area. There, you can:

• View and edit personal information you have already given us.
• Tell us whether you want us to send you marketing information, or whether you want third parties to send you their offers by postal mail.
• Sign up for electronic newsletters about our services and products.
• Register. Once you register, you won't need to do it again. Wherever you go on ESB website, your information stays with you.

As mentioned above, every registered customer has a unique personal profile. Each profile is assigned a unique personal identification number, which helps us ensure that only you can access your profile.

When you register, we create your profile, assign a personal identification number, then send this personal identification number back to your hard drive in the form of a cookie, which is a very small bit of code. This code is uniquely yours. It is your passport to seamless travel across ESB website, allowing you to download free software, order free newsletters, and visit premium sites without having to fill out registration forms with information you've already provided. Even if you switch computers, you won't have to re-register – just use your Registration ID to identify yourself.

When you join us, you provide us with your contact information, including your name and email address. We use this information to send you updates about your order, questionnaires to measure your satisfaction with our service and announcements about new and exciting services that we offer. When you order from us, we ask for your credit card number and billing address. We use this information only to bill you for the product(s) you order at that time. For your convenience, we do save billing information in case you want to order from us again, but we don't use this information again without your permission.

We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing and delivering purchases, answering customer questions about products or services, sending postal mail and processing event registration. We will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose.

ESB will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on ESB or the site; (b) protect and defend the rights or property of ESB and its family of Websites, and, (c) act in urgent circumstances to protect the personal safety of users of ESB, its websites, or the public.

ESB has taken strong measures to protect the security of your personal information and to ensure that your choices for its intended use are honored. We take strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

We guarantee your e-commerce transactions to be 100% safe and secure. When you place orders or access your personal account information, you're utilizing secure server software SSL, which encrypts your personal information before it's sent over the Internet. SSL is one of the safest encryption technologies available.

In addition, your transactions are guaranteed under the Fair Credit Billing Act. This Act states that your bank cannot hold you liable for more than $50.00 in fraudulent credit card charges. If your bank does hold you liable for $50.00 or less, we'll cover your liability provided the unauthorized, fraudulent use of your credit card resulted through no fault of your own and from purchases made from us over our secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.

ESB strictly protects the security of your personal information and honors your choices for its intended use. We carefully protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

Your personal information is never shared outside the company without your permission, except under conditions explained above. Inside the company, data is stored in password-controlled servers with limited access. Your information may be stored and processed in the U.S. or any other country where ESB, its subsidiaries, affiliates or agents are located.

You also have a significant role in protecting your information. No one can see or edit your personal information without knowing your user name and password, so do not share these with others.

ESB provides online forum for members and/or services subscribers that makes sharing information with other members or subscribers possible. To protect your privacy when posting or replying to messages in the message board, your personal information and email is not revealed.

However, noting that any information anyone discloses on message boards and online forums can be read by all other members or subscribers, exercise caution when making a decision to disclose personal information.

If for some reason you believe ESB has not adhered to these principles, please notify us by email at privacy@email.com, and we will do our best to determine and correct the problem promptly. Be certain the words Privacy Policy are in the Subject line.